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Назив: ANALYSIS OF THE FACTORS INFLUENCING CONSUMER BEHAVIOR IN CHOOSING OF OTC MEDICINES
Аутори: Petković, Staša
Milovanovic, Olivera
Dragutinović, Ninoslava
Đurić, Sonja
Pavlovic, Radisa
Ravic, Marko
Kostic, Marina
Perović, Marko
Tomovic, Marina
Đurić, Dušan
Датум издавања: 2022
Сажетак: The COVID-19 pandemic, the burden on the health system, and reduced access to health services have led to an increase in the purchase of over-the-counter (OTC) medicines. The research was conducted in the Benu pharmacy in Belgrade, with 200 users of pharmacy services. The questionnaire for patients through 25 questions grouped into 5 dimensions provided an overview of the influence of various factors on the decision to purchase OTC medicines: The price of a medical examination, pharmacist recommendations, the influence of family and friends, previous experiences, and advertising. The analysis revealed a statistically significant difference between the scores in the claims of the respondents before and during the COVID-19 pandemic in the domains: The price of a medical examination (t = 2.592; df = 198; p < 0.05) and information on OTC medicines (t = 2.549; df=198; p < 0.05). The Questionnaire for patients defines the factors that influence the choice of OTC medicines for the self-medication process and is a good guideline for considering the shortcomings in the trade of OTC medicines.
URI: https://scidar.kg.ac.rs/handle/123456789/14998
Тип: article
DOI: 10.32383/appdr/147389
ISSN: 0001-6837
SCOPUS: 2-s2.0-85132346328
Налази се у колекцијама:Faculty of Medical Sciences, Kragujevac

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