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SCIDAR - A Digital Archive of the University of Kragujevac
A digital archive of the University of Kragujevac contains easily searchable and up-to-date research results.
University of Kragujevac Digital Archive
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Issue Date
Title
Author(s)
2023
Social media and corporate image as determinants of global and local brands purchase: Moderating effects of consumer openness to foreign cultures
Filipović, Jovana
;
Šapić, Srđan
;
Dlacic, Jasmina
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Author
1
Dlacic, Jasmina
1
Filipović, Jovana
Subject
1
consumer openness
1
corporate image
1
local brand
Date issued
1
2023
Type
1
article