Lingvistička (samo)izolacija: ideološki aspekti novinskog diskursa

Abstract

The paper examines the ideological perspective on the topic of social distancing from the aspect of Critical Discourse Analysis. Limiting our analysis to two newspaper articles, we seek to define both the explicitly and implicitly conveyed attitudes about the issue at hand by conducting the linguistic analysis. Special attention is payed to conceptual metaphors, comparisons, various oppositions and other means which contribute to the representation of social distancing present in the society. The analysis pointed to a central paradox, given that in the age of individualism, there is a general unacceptance of social distancing measures.