AUTORSTVO KAO BREND: MARTIN MAKDONA

Abstract

The Anglo-Irish playwright Martin McDonagh is an intriguing and much discussed phenomenon in contemporary drama, who provokes comments not only with his plays, but also with his statements, interviews, and behaviour in public events. The paper analyses the manner in which McDonagh represents himself as an individual and as an author, both in his public appearances and in his opus, and the research will be based upon views of postmodern theorists such as Jean Baudrillard, Fredric Jameson, and Linda Hutcheon. The paper aims to demonstrate that McDonagh should not be classified as a postmodernist dramatist solely because of the topics he deals with in his plays, but also because by his public statements he transforms both his opus and himself as a public persona into a brand which draws equal attention of critics and audiences.