THE STATE AND PERSPECTIVE OF TOURISM IN SERBIA: THE IMPACT OF THE COVID-19 ON THE TOURISM MARKET

Abstract

The COVID-19 of significantly affects the global economic, health, political, socio-cultural systems. The impacts of COVID-19 show a tendency that this crisis may have long-term structural changes in tourism as a socio-economic activity and industry. The paper discusses the impact of COVID-19 on tourism in Serbia. The aim of the paper is to identify the fundamental values, institutions, chalenges and limitations that the tourism industry and academia should perceive, in order to advance the research and tourism practice frontiers. It is necessary to investigate the state and perspective of the tourist market in Serbia, in order to give recommendations and contribution to the recovery of tourism activity after COVID-19.