THE IMPACT OF THE CRISIS CAUSED BY COVID-19 ON WOMEN'S ENTREPRENEURSHIP IN TOURISM IN SERBIA

Abstract

The aim of this paper is to consider the impact of the crisis caused by Covid-19 on tourism and on women's entrepreneurship in tourism in Serbia. The paper will use the methods of analysis and synthesis, induction and deduction, abstraction, specification and generalization, observation, testing, content analysis, and case study. Based on the available data, it can be concluded that the crisis caused by Covid-19 on the one hand led to (1) the closure of a large number of entrepreneurial companies in the field of tourism, as a result of which a large number of women entrepreneurs lost their jobs; (2) the increased importance of domestic tourism due to the increase in the participation of domestic tourists in total tourist trends. In the future, more attention should be paid to the possibility of training women entrepreneurs in the field of tourism.