RURAL RESOURCE AS A TOURIST ATTRACTOR

Abstract

The development of tourism in destinations depends on its primary products as the main factors that attract tourists. This paper analyzes the quality of primary services in rural tourism. The authors of the paper investigated the quality of the existing supply in rural households in South Bačka by determining the difference between arithmetic means between pairs of importance and satisfaction. In this way, they identified potential segments for development, and identified the shortcomings that prevent the rapid development of this, in many ways, important in Serbia. The obtained data show the current unenviable position of rural tourism in Serbia.