THE INFORMATION AND COMMUNICATION TECHNOLOGY IN THE FUNCTION OF TOURISM DEVELOPMENT

Abstract

Rapid development of information and communication technology, above all computer reservation systems, global distribution systems and Internet, has introduced a series of changes in recent tourism development. These changes are primarily related to the establishment of new relations between supply and demand in the tourism market. In terms of supply, some of the advantages of using information and communication technologies are business operations performance efficiency, direct contact with clients, flexibility in work, lower operating costs. In terms of demand, the advantages are reflected in a quick and easy access to information and easier booking and payment of tourist services. Influences of modern information and communication technologies on tourism development are numerous. This paper focuses on the impact of information and communication technology on the formation of new relations on the tourism market and changes in the tourism industry.