CONTEMPORARY TECHNOLOGIES IN SERVICE OF GASTRONOMY

Abstract

Mass media play an important role in human social life. The messages / advertisements make a strong impression on consumers interested in gastronomy, and television still represents the most powerful media. As an interdisciplinary science, gastronomy is connected with all spheres of life. In the last twenty years cooking has become an interesting topic to watch. Today we witness a large number of shows dedicated to cooking and gastronomy in general. Cable TV operators compete in offering cooking shows to gourmands, and special TV channels are created for broadcasting only gastronomy shows. In this paper we will deal with the connection between television and gastronomy – whether cooking recipes from famous cooking shows can be applied in practice, in which way TV shows about cooking influence the development of gastronomy and whether watching shows about cooking can develop love and desire for being a cook as a profession.