Inovativnost u funkciji rasta i razvoja turističke industrije na turističkom tržištu

Abstract

In an era of intense competition, the tourism industry must continually search for new creative ideas to meet the needs of different consumer segments in order to ensure their loyalty. Innovations are a very important factor in the competitiveness of the tourism market, for individual tourism enterprises, so as well as for whole tourism destinations. All segments of the tourism industry must continuously innovate their tourism offer to ensure distinctiveness and market differentiation against the competition. The aim of this paper is to indicate, through practical examples in the tourism industry, especially in the hotel industry and the air transport industry, the role and importance of innovation in tourism. Development and application of new ideas has become a necessity in modern conditions of tourism business.