Lingvističko okruženje i kontaktne pojave na području Kragujevca

Abstract

The process of globalization has had a great impact on the practice of advertising worldwide. The presence of bilingual and multilingual messages on billboards is numerous, consequently leading to language mixing and the inevitable presence of anglicisms. The study exemplifies suchlike phenomena in the region of the city of Kragujevac, analyzing the linguistic content of billboard messages and specific patterns in which they occur.