The Role and Importance of Information Technology in the Organization of Tourist Travel: Case Study of Republic of Croatia

Abstract

Introduction: Tourism represents one of the few industries, the development of which is almost impossible without monitoring and adapting modern technological achievements. Modern information technology (IT) has greatly transformed the process of making decisions about the travel of tourists, as well as the way of collecting information and booking services in the destination. Aim: The primary purpose of this paper is to analyze the relevant theoretical and empirical literature on the importance of information technology in shaping the behavior of modern tourists with a special emphasis on the Republic of Croatia. Method: In order to determine the level of representation of IT in the organization of the travel of tourists coming to the Republic of Croatia, the authors analyzed selected research results, which were presented in the study Attitudes and consumption of tourists in Croatia TOMAS 2019. Findings: The results of this research indicated the dominant representation of the Internet as a source information about the destination as well as online booking when reserving accommodation services in the Republic of Croatia. In addition to the analysis and interpretation of secondary data sources, the authors defined appropriate guidelines with the aim of pointing out the necessity of implementing IT in all segments of the tourist offer so that tourists coming to the Republic of Croatia can have a simpler organization of travel and stay, which would result in a higher degree of tourist satisfaction.