Characteristics of Wellness Tourist Offer of the Republic of Croatia

Abstract

The purpose of this paper is to present the relevance and characteristics of wellness tourism of the Republic of Croatia, as well as the potential of its further development. In terms of methodology, the authors presented the paper contents of relevant papers in wellness tourism in order to present the importance of wellness tourism as a specific form of tourist offer and the importance of conducting research from diverse aspects in order to determine the potential of its development, as well as the attitudes of contemporary tourists. To determine the state of Croatian wellness tourism, the authors used the selected results of a pilot research study TOMAS Health Tourism 2018 attitudes and consumption of service users of health tourism in Croatia. Findings in the paper indicate a (very) high level of tourists’ satisfaction when it comes to wellness service, and the need of introduction of innovations and adaptability of the institution to the people with special needs. In order to ensure further success in the development of wellness tourist offer and higher satisfaction of wellness tourists, the authors proposed developmental guidelines.