CITY BREAK TRAVEL AS A FACTOR OF TOURISM INDUSTRY COMPETITIVENESS

Abstract

Modern trends in the development of tourism indicate a growing interest of tourists for shorter but more frequent holydays in cities during the year. In addition to the main holiday during the summer season, the tourist demand is directed towards the urban destinations in order to satisfy the need for fun, relaxation, getting to know the cultural heritage, the acquisition of knowledge, etc. Consequently, cities are significant receptive destinations, and with their complex supply, they can meet the needs and demands of tourists even where seasonality is not expressed.

City break travel includes holidays in a town, which usually lasts from one to three days. Although it has the character of additional leave during the year, tourists often opt for this type of travel in the time of important events or holidays. The subject of this study represents the city break travel and their role and importance for competitiveness of the tourism industry. Special attention was paid to the development of this type of holiday in the Republic of Serbia.