AI in IT business: Perceptions of Serbian IT professionals on the impact of artificial intelligence on individual productivity

Abstract

This paper explores the perceptions of Serbian IT professionals regarding the impact of artificial intelligence (AI) tools on individual productivity in the context of IT business. As AI technologies become increasingly integrated into everyday work environments, particularly in knowledge-intensive industries, understanding user attitudes and experiences is essential. The research is based on a quantitative study conducted through an online questionnaire, which gathered responses from IT professionals working in various roles across Serbia. The questionnaire assessed the frequency of AI tool usage, perceived benefits and challenges, and self-reported changes in work efficiency. The results indicate a generally positive perception of AI tools, especially in relation to time-saving and task automation. This study contributes to a better understanding of how AI adoption is shaping modern IT workflows and provides insights relevant to business leaders and digital entrepreneurs in the tech industry.