Молимо вас користите овај идентификатор за цитирање или овај линк до ове ставке:
https://scidar.kg.ac.rs/handle/123456789/17877
Назив: | INNOVATIVE ACTIVITIES AS A FACTOR OF HOTEL BUSINESS COMPETITIVENESS |
Аутори: | Langović Milićević, ana Ognjanović, Jasmina |
Датум издавања: | 2017 |
Сажетак: | The company‘s ability to develop innovative activities directly influences gaining and maintaining its competitive advantage. This particularly holds for service industries that hotel industry belongs to. As a service industry, hospitality enriches its current offer by creating new hotel products and improving the existing ones, at the same time doing its best to make guests feel satisfied. The aim of the paper is to look into the influence of innovations on hotel competitiveness, having in mind the contemporary research. In so doing, the paper employes inductive, deductive and descriptive analysis. Gaining and maintaining the competitive advantage of hotels should be based on continual innovation of its activities which creates variety in hotel offer. In implementing innovative activities, human resources prove to be a key asset. |
URI: | https://scidar.kg.ac.rs/handle/123456789/17877 |
Тип: | conferenceObject |
Налази се у колекцијама: | Faculty of Hotel Management and Tourism, Vrnjačka Banja |
Датотеке у овој ставци:
Датотека | Опис | Величина | Формат | |
---|---|---|---|---|
document (4).pdf | 459.48 kB | Adobe PDF | Погледајте |
Ставке на SCIDAR-у су заштићене ауторским правима, са свим правима задржаним, осим ако није другачије назначено.