INNOVATIVE ACTIVITIES AS A FACTOR OF HOTEL BUSINESS COMPETITIVENESS

Abstract

The company‘s ability to develop innovative activities directly influences gaining and maintaining its competitive advantage. This particularly holds for service industries that hotel industry belongs to. As a service industry, hospitality enriches its current offer by creating new hotel products and improving the existing ones, at the same time doing its best to make guests feel satisfied. The aim of the paper is to look into the influence of innovations on hotel competitiveness, having in mind the contemporary research. In so doing, the paper employes inductive, deductive and descriptive analysis. Gaining and maintaining the competitive advantage of hotels should be based on continual innovation of its activities which creates variety in hotel offer. In implementing innovative activities, human resources prove to be a key asset.