SCIDAR - A Digital Archive of the University of Kragujevac
A digital archive of the University of Kragujevac contains easily searchable and up-to-date research results.
Browsing by Subject Consumer Ethnocentrism
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| Preview | Issue Date | Title | Author(s) |
|---|---|---|---|
 | 2023 | Influencers and Consumer Ethnocentrism as Determinants of Acceptance of Global Brands | Zdravković, Stefan; Živković, Jelena; Stojković, Dejan; Petrović, Dalibor; Dimić, Srđan |