SCIDAR - A Digital Archive of the University of Kragujevac
A digital archive of the University of Kragujevac contains easily searchable and up-to-date research results.
Browsing by Subject cultural sensitivity
Showing results 1 to 2 of 2
| Preview | Issue Date | Title | Author(s) |
 | 2025 | The Effects of Patriotism, Consumer Xenocentrism, Cultural Sensitivity, Cultural Heritage, and Country of Origin Image on the Purchase of Luxury Foreign Brands | Zdravkovic, Stefan; Živković, Jelena |
 | 2026 | Influencer Marketing, Cultural Sensitivity, and Artificial Intelligence as Determinants of Green-Food Product Purchase: the Moderating Role of Legal Norm Compliance | Zdravković, Stefan; Spalević, Žaklina; Ignjatović, Jelena; Živković, Jelena |
