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SCIDAR - A Digital Archive of the University of Kragujevac
A digital archive of the University of Kragujevac contains easily searchable and up-to-date research results.
University of Kragujevac Digital Archive
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University of Kragujevac
Faculty of Hotel Management and Tourism, Vrnjačka Banja
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Issue Date
Title
Author(s)
2020
THE ROLE OF VISIBLE INTANGIBLE ASSETS IN IMPROVING BUSINESS PERFORMANCE OF HOTEL COMPANIES
Ognjanović, Jasmina
2020
INVESTIGATING EXPERIENCE OF CHINESE TOURISTS WITH BRANDED HOTELS IN SERBIA: A CASE STUDY OF BOOKING.COM
Seočanac, Marijana
;
Čelić, Irena
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Author
1
Ognjanović, Jasmina
1
Seočanac, Marijana
1
Čelić, Irena
Subject
1
Booking.com
1
branded hotels
1
business performance
1
Chinese tourists
1
hotel companies
1
intangible assets
1
profitability