Please use this identifier to cite or link to this item: https://scidar.kg.ac.rs/handle/123456789/13369
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dc.rights.licenseopenAccess-
dc.contributor.authorOgnjanović, Jasmina-
dc.date.accessioned2021-06-23T11:14:30Z-
dc.date.available2021-06-23T11:14:30Z-
dc.date.issued2020-
dc.identifier.citationOgnjanović, J. [2020]. Brend poslodavca i performanse radne snage u hotelskim preduzećima. Menadžment u hotelijerstvu i turizmu, 8(2), 65-78.en_US
dc.identifier.issn2620-0279en_US
dc.identifier.urihttps://scidar.kg.ac.rs/handle/123456789/13369-
dc.description.abstractEmployer brand represents an intangible asset which is the result of successful implementation of employer branding strategy that promotes the company as exceptional employer, provides the candidates with realistic expectations and fulfills the promises made to all employees. The main aim of the research is to prove that hotel companies should be strongly encouraged to develop employer brand, since this is one of the best ways to increase workforce performance. In terms of business operations, employer brand is monitored by means of appropriate dimensions (training and development, employer reputation, work/life balance, corporate social responsibility, business culture). Testing of research hypotheses was performed using regression analysis and ANOVA test. Results indicate statistically significant impact of employer brand on workforce performance and statistically significant difference in the level of accomplished average workforce performance among different category hotels.en_US
dc.language.isoenen_US
dc.publisherUniversity of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjaĉka Banjaen_US
dc.rightsinfo:eu-repo/semantics/openAccess-
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/-
dc.sourceMenadzment u hotelijerstvu i turizmuen_US
dc.subjectemployer branden_US
dc.subjectworkforce performanceen_US
dc.subjecthotelen_US
dc.titleEmployer brand and workforce performance in hotel companiesen_US
dc.typearticleen_US
dc.description.versionPublisheden_US
dc.identifier.doi10.5937/menhottur2002065Oen_US
dc.type.versionPublishedVersionen_US
Appears in Collections:Faculty of Hotel Management and Tourism, Vrnjačka Banja

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