VERODOSTOJNOST MEDIJSKIH SADRŽAJA – USLUGA NA INTERNETU

Abstract

Freedom of speech, or freedom of expression of opinion, is one of the oldest human rights guaranteed by the highest legal acts of states as well as international documents. By developing technology, the ability to receive, give, and dissemination information in the form of words, images, or sounds, gains unheard proportions and the rate of information flow is continuously increasing. The question is how citizens, as users of these services, have the ability to freely form and express their opinions in a sea of information that comes from different sources, verified and unverified. The emergence of social media has led to the consumption of media content becoming public. The quantity of these content is evident, but not their quality. What at first glance looks like freedom, due to its wide range of possibilities for broadcasting and information placement, is turning into its own opposite in an era of incomplete, inaccurate or unverified information. The notion of "information pollution" that has emerged in theory since 2003 has been used as a way to reduce pollution. to describe insignificant, leaked and worthless information, it now manifests itself as an information disorder, whose consequences are visible in the most important spheres of the functioning of society, such as elections, and therefore the formation of all other political institutions. Hence, the introduction of a value dimension into the information system, through defining the notion of the credibility of media content and maintaining the standards of its recognition, can be understood as a condition of all conditions for preserving modern democratic institutions. In this sense, media literacy should be introduced as a compulsory part of formal education, with the aim of encouraging critical thinking and continuous rethinking of imposed values. The ability to recognize the authenticity of information becomes a demand of the modern age. Media service providers have a responsibility to preserve the value system of modern society, which is collapsing with a flood of fake news.