Fitnes kao uslužna delatnost

Abstract

In contemporary world there is general acceptance that sports activities are useful for personal development, as well as keeping the good health, increasing physical qualities and personal satisfaction and ensuring better and more appropriate usage of free time and life quality increasing. Fitness is one of the five the most popular sports activities in the Republic of Serbia performed in over 2000 organisations with approximately half a million participants. However, it is also a life style enabling a person to be more efficient in everyday life and to cope better with the stress. In his paper, the author considers the place of fitness in the system of sport in the Republic of Serbia, the economic significance of fitness as service activity throughout Europe and in the Republic of Serbia. Furthermore, the author analyses who the fitness service providers are, and what the requirements are necessary for providing fitness service.