"MEDIJSKA MITOMAHIJA“ ‐ KA DEKONSTRUKCIJI „MEDIJSKIH MITOVA“ I MITOVA O MEDIJIMA

Abstract

Paralelly with the ever more prominent need of the contemporary people to dive into media reality and expose themselves to the multitude of media contents, there is an ongoing process of the accumulation of stories and narrativization of life contributing to the „fictionalization of reality”. If they are not submitted to re‐examination and reflection, those invented or semi‐invented stories, or „media myths”, become surrogate of reality and a special form of the public opinion manipulation. If the creators of those „myths“ are most often professional communicators (journalists, PR experts, media planners, presenters, editors, etc.) who are, otherwise, an organic part of the system of mutually related and dependent on each other media industries, what is the connection between their actions and „independent journalism”? By introducing the theoretic notion of „media mythomachy” referring to the one of the strategies of media literacy and encompassing the fight against mythical consciousness, in this paper we shall try to deconstruct certain „media myths” („The myth on the snow savior in Feketic”), as well as some myths on the media („Myth on independent journalists ”), in order to reach theoretically viable conclusions.