HUMOR, SATIRA, IRONIJA I KARIKATURA KAO SREDSTVO DEKONSTRUKCIJE MEDIJSKIH MITOVA

Abstract

: In Serbian newspapers there are more and more columnists (Dragoljub Draža Petrović, Svetislav Basara, Teofil Pančić, Mirjana Bobić Mojsilović, Vojislav Žanetić...) that use a variety of different comic devices to destruct the so-called media myths. Making fun of linguistic deviations and linguistic humour (persiflage, irony, sarcasm, parody, contrast, oxymoron, antimetabole…) enables the formation of new genres that are being used to deconstruct the media world. The fact has an impact on people`s beliefs about the relativity of media norms and myths. Therefore it is necessary to describe rhetorical and stylistic characteristics of some forms of humour in the media discourse. It is also necessary to examine the effect of these types of humour to the process of reception. Our understanding of the relation between humour and media myths is based on disharmony between media abstractions and reality. The elements of humour are also hidden in the inconsistency of mechanistic representation of media myths. Dysfunctional repetition of media matrices conditions the irresponsibility towards language and causes many semantic downs, which is a good basis for fostering irony and other similar rhetorical devices. The travestied forms of media myths in these newspaper columns show a significant disharmony between the presented content and implied form. Inconsistency between pompous forms of the depicted world and insignificant repetitive contents allows columnists to effectively deconstruct media myths, exploring new possibilities of newspaper genres