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  2. University of Kragujevac
  3. The Faculty of Philology and Arts, Kragujevac (FILUM)
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dc.rights.licenseopenAccess-
dc.contributor.authorDanilović Jeremić, Jelena-
dc.contributor.authorJosijevic, Jelena-
dc.date.accessioned2022-09-26T08:19:06Z-
dc.date.available2022-09-26T08:19:06Z-
dc.date.issued2019-
dc.identifier.issn1820-1768en_US
dc.identifier.urihttps://scidar.kg.ac.rs/handle/123456789/15155-
dc.descriptionThis paper was written as part of the project Brands in literature, language and culture (Fil 1819) funded by the Faculty of Philology and Arts.en_US
dc.description.abstractVarious word-building mechanisms are employed in the field of advertising and brand naming. This paper aims at describing several characteristics of compounding and blending in brand names of baby products. Both of these morphological processes can be utilized in creative and innovative ways to make a product’s name memorable and suggestive. Our analysis focuses on the structural, graphological and lexico-semantic features of 150 target names of baby products obtained through Internet search, pertaining to three categories: milk formulas, baby cereals and diapers. The results show that compounding and blending contribute to the distinctive character of baby products, serving different functions and evoking different associations.en_US
dc.language.isoenen_US
dc.publisherUniversity of Kragujevac, Faculty of Philology and Artsen_US
dc.rightsinfo:eu-repo/semantics/openAccess-
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/-
dc.sourceNasledje, Kragujevacen_US
dc.subjectbrand namesen_US
dc.subjectcompoundingen_US
dc.subjectblendingen_US
dc.subjectstructural featuresen_US
dc.subjectorthographic featuresen_US
dc.subjectsemantic featuresen_US
dc.subjectEnglishen_US
dc.titleTHE COMPOUNDS AND BLENDS IN BRAND NAMES OF BABY PRODUCTSen_US
dc.title.alternativeSLOŽENICE I SLIVENICE U NAZIVIMA PROIZVODA ZA BEBEen_US
dc.typearticleen_US
dc.description.versionPublisheden_US
dc.type.versionPublishedVersionen_US
Налази се у колекцијама:The Faculty of Philology and Arts, Kragujevac (FILUM)

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