SCIDAR - A Digital Archive of the University of Kragujevac
A digital archive of the University of Kragujevac contains easily searchable and up-to-date research results.
Please use this identifier to cite or link to this item:
https://scidar.kg.ac.rs/handle/123456789/15155Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.rights.license | BY-NC-ND | - |
| dc.contributor.author | Danilović Jeremić, Jelena | - |
| dc.contributor.author | Josijevic, Jelena | - |
| dc.date.accessioned | 2022-09-26T08:19:06Z | - |
| dc.date.available | 2022-09-26T08:19:06Z | - |
| dc.date.issued | 2019 | - |
| dc.identifier.issn | 1820-1768 | en_US |
| dc.identifier.uri | https://scidar.kg.ac.rs/handle/123456789/15155 | - |
| dc.description | This paper was written as part of the project Brands in literature, language and culture (Fil 1819) funded by the Faculty of Philology and Arts. | en_US |
| dc.description.abstract | Various word-building mechanisms are employed in the field of advertising and brand naming. This paper aims at describing several characteristics of compounding and blending in brand names of baby products. Both of these morphological processes can be utilized in creative and innovative ways to make a product’s name memorable and suggestive. Our analysis focuses on the structural, graphological and lexico-semantic features of 150 target names of baby products obtained through Internet search, pertaining to three categories: milk formulas, baby cereals and diapers. The results show that compounding and blending contribute to the distinctive character of baby products, serving different functions and evoking different associations. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | University of Kragujevac, Faculty of Philology and Arts | en_US |
| dc.rights | openAccess | - |
| dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/4.0/ | - |
| dc.source | Nasledje, Kragujevac | en_US |
| dc.subject | brand names | en_US |
| dc.subject | compounding | en_US |
| dc.subject | blending | en_US |
| dc.subject | structural features | en_US |
| dc.subject | orthographic features | en_US |
| dc.subject | semantic features | en_US |
| dc.subject | English | en_US |
| dc.title | THE COMPOUNDS AND BLENDS IN BRAND NAMES OF BABY PRODUCTS | en_US |
| dc.title.alternative | SLOŽENICE I SLIVENICE U NAZIVIMA PROIZVODA ZA BEBE | en_US |
| dc.type | article | en_US |
| dc.description.version | Published | en_US |
| dc.type.version | PublishedVersion | en_US |
| Appears in Collections: | The Faculty of Philology and Arts, Kragujevac (FILUM) | |
 | Page views(s)119 | Downloads(s)97 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| JD Nasledje44-8.pdf | 452.52 kB | Adobe PDF |  View/Open |
This item is licensed under a Creative Commons License
