Please use this identifier to cite or link to this item: https://scidar.kg.ac.rs/handle/123456789/15410
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dc.contributor.authorOgnjanović, Jasmina-
dc.contributor.authorBugarčić, Marijana-
dc.date.accessioned2023-01-19T12:21:39Z-
dc.date.available2023-01-19T12:21:39Z-
dc.date.issued2021-
dc.identifier.citationOgnjanović, J., & Bugarčić, M. (2021). THE ROLE OF EMPLOYER BRAND IN HOTEL COMPANIES DURING COVID-19 CRISIS. Tourism International Scientific Conference Vrnjačka Banja - TISC, 6(1), 263-280. https://doi.org/10.52370/TISC21263JOen_US
dc.identifier.isbn9788689949469en_US
dc.identifier.urihttps://scidar.kg.ac.rs/handle/123456789/15410-
dc.description.abstractHospitality and tourism is one of economic braches which has been severely affected by the COVID-19 pandemic. Finding the ways and identifying the measures for recovering from the crisis which has been lasting for more than a year is the key task of hotel managers and leaders. The main objective of this paper is to examine the state of affairs in the hotel industry that has been devastated by COVID-19 and analyze the possible tools for human resource management in hotels, all with the aim of mitigating the consequences of the crisis. Inductive and deductive research methods were used for the needs of this analysis. One of the possible solutions for overcoming the crisis of human resource management is employer brand. Investing in employer brand may result in creating specific benefits for employees - functional, economic and psychological benefits. During the pandemic, the benefits for employees are expanded to job security, health protection and psychological recovery of employees.en_US
dc.language.isoenen_US
dc.publisherUniversity of Kragujevac, Faculty of Hotel Management and Tourismen_US
dc.sourceThe Sixth International Scientific Conference - TOURISM CHALLENGES AMID COVID-19en_US
dc.subjectemployer branden_US
dc.subjecthotelen_US
dc.subjectCOVID-19en_US
dc.subjecthuman resourceen_US
dc.titleTHE ROLE OF EMPLOYER BRAND IN HOTEL COMPANIES DURING COVID-19 CRISISen_US
dc.typeconferenceObjecten_US
dc.description.versionPublisheden_US
dc.identifier.doi10.52370/TISC21263JOen_US
dc.relation.conferenceThe Sixth international scientific conference Tourism challenges amid covid-19, Vrnjačka Banja, june 3-5th, 2021en_US
dc.type.versionPublishedVersionen_US
Appears in Collections:Faculty of Hotel Management and Tourism, Vrnjačka Banja

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