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dc.contributor.authorMilovanović, Vesna-
dc.date.accessioned2023-01-23T11:59:24Z-
dc.date.available2023-01-23T11:59:24Z-
dc.date.issued2022-
dc.identifier.citationMilovanović, V. (2022). IMPROVING HOTEL PERFORMANCE IN THE “NEW NORMAL” BUSINESS CONTEXT. Tourism International Scientific Conference Vrnjačka Banja - TISC, 7(1), 598-614. https://doi.org/10.52370/TISC22598VMen_US
dc.identifier.isbn9788689949650en_US
dc.identifier.urihttps://scidar.kg.ac.rs/handle/123456789/15430-
dc.description.abstractFast technological advancement, combined with effects of the COVID-19 pandemic, has brought about numerous social and economic changes, and imposed challenges to the hotel industry. On the other hand, demographic changes, such as population ageing, also affect the demand side of the hotel business. The aim of this paper is to highlight the characteristics of a new business environment, often referred to as “new normal”, and to provide implications for hotel managers how to succeed in such an environment. The study reveals that the “new normal” business context demands changes in marketing approach, risk management and supply chain management. Accordingly, attention is drawn to the concepts of customisation, diversification and agility. Making hotel services accessible to a wider population is considered as a potential for improving hotel performance, as elderly and disabled population represent significant market segment which is often neglected. By orienting towards the needs of elderly, hotel companies proactively respond to emerging demographic changes.en_US
dc.language.isoenen_US
dc.publisherUniversity of Kragujevac, Faculty of Hotel Management and Tourismen_US
dc.rightsinfo:eu-repo/semantics/openAccess-
dc.sourceThe Seventh International Scientific Conference The future of tourism, Vrnjačka Banja, June 2-4th, 2022en_US
dc.sourceThe future of tourism : Thematic proceedingsen_US
dc.subjecthotel performanceen_US
dc.subjectnew normalen_US
dc.subjectcustomisationen_US
dc.subjectaccessibilityen_US
dc.subjectdiversificationen_US
dc.subjectagilityen_US
dc.titleIMPROVING HOTEL PERFORMANCE IN THE “NEW NORMAL” BUSINESS CONTEXTen_US
dc.typeconferenceObjecten_US
dc.description.versionPublisheden_US
dc.identifier.doi10.52370/TISC22598VMen_US
dc.type.versionPublishedVersionen_US
Налази се у колекцијама:Faculty of Hotel Management and Tourism, Vrnjačka Banja

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