ENTREPRENEURSHIP IN TOURISM

Abstract

Tourism, as a significant development branch of each country’s economy, is particularly affected by the accelerating development of entrepreneurship. The subject of this paper is launching startups in tourism with the help of entrepreneurial initiatives and ideas. The aim is to analyze, through the good and bad practices of tourism entrepreneurs, attempts to launch sustainable startups in tourism. The case study was used to analyze the experiences of successful tourism entrepreneurs based on their good practice. Interviews with entrepreneurs were used as well as numerous analyzes of their work by experts in the field. The obtained results show that for a successful startup in tourism, without neglecting other factors, and above all financial ones, it is necessary to have a new and innovative idea that will be sustainable for a long period. Such works can help to understand the importance of entrepreneurship in tourism. They can also make it easier for people to decide to launch startups.