HUMAN RESOURCE MANAGEMENT AS A FACTOR OF COMPETITIVENESS IN TOURISM AND HOSPITALITY

Abstract

The dynamic development of tourism and hotel industry depends to a large extent on the efficient use of available resources, of which human resources are one of the most important. Numerous scientific studies show that the quality of human resources in tourism and hotel companies directly affects the competitiveness and survival of these companies in the market. Special attention in this paper is devoted to the analysis of specific characteristics of human resources in hotel industry and tourism, and especially the quality of jobs in this activity. Many authors point out the negative aspects of employment in tourism, such as low wages, extended working hours, high volume of work, short-term and part-time jobs due to the seasonal nature of the work, etc. Therefore, tourism and hotel companies face problems in hiring and retaining high-quality workforce, on which their competitiveness on the tourism market also depends. For this reason, in tourism and hotel industry, increasing attention is paid to the quality management of human resources.