Integration of spa and rural tourism – Affirmation of Lemeška spa in a rural tourist attraction

Abstract

Rural tourism is an insufficiently valorized resource in Serbia, although it is becoming a daily necessity of the people, as well as a segment that can significantly contribute to the development of the economic sector in the future of the country. The authors of the paper presented a research on the possibility of turning Lemeška Spa into an attraction that would affect rural tourism development. Lemeška Spa has not been in operation for many years, and since a feasibility study for its revitalization project has been made, the authors conducted a survey of the local population regarding the importance of the potential affirmation of the complex in the tourist market of spa tourism, as well as in the rural tourist attraction. Obtained data undoubtedly show support for the development and revitalization of spa tourism, which would trigger rural tourism of the area and environment.