IDEOLOŠKA (ZLO)UPOTREBA JEZIKA: JEZIČKO-STILSKA ANALIZA POLITIČKIH SLOGANA

Abstract

The paper provides a linguistic analysis of political slogans. The corpus material includes political slogans of this year‘s general elections held on April 3, 2022. The aforementioned syntactic constructions are classified into two categories – slogans with a predicate constituent and slogans without a predicate constituent. Using qualitative methodology, we endeavor to provide a thorough description of excerpted linguistic units in order to determine their stylistic and pragmatic potential. The analysis concludes that the dominant feature of these linguistic expressions are stylistic figures of repetition – alliteration, assonance, and consonance – but in some instances, other marketing strategies have been implemented that contribute to the retention of statements. Nevertheless, we suggest that interviewing native speakers would provide a better insight into the pragmatic nature of the examined material.