Razvoj turizma Vrnjačke Banje na principima održivog razvoja

Abstract

Tourism is an important factor in the world economy growth, the largest export 'industry', and, at the same time, an important portion of the foreign exchange inflow and a source of added value for underdeveloped regions. However, mass participation, as the main trait of tourist travel, leads to the destruction of tourism resources, also known, due to their power to attract tourists, as tourist attractions, i.e. attractive factors of demand. Vrnjačka Banja, the second most successful destination on the Serbian tourism market judging by the tourist turnover, bases its development primarily on the natural attractive factor. Therefore, as pointed out in this paper, the tourist destination of Vrnjačka Banja should base its further growth on the sustainable development factors, in order to minimize the negative effects of tourism growth, while exploiting the positive ones.