INTELLECTUAL CAPITAL IN HOTEL COMPANIES

Abstract

The value of modern enterprise is not based only on the physical and financial, but also on intellectual property. Intellectual capital, regardless of the type of activity, is an essential factor in the process of creating value in the companies and makes more than half of its market value. The main components of intellectual capital are human capital (knowledge, abilities, skills, experience of staff), structural capital (business culture, database, trademarks) and relational capital (reputation of the company, brand, and relationships with business partners). The service sector is becoming dominant in contemporary economies which raises the question of whether service companies use "force" of intellectual capital in order to create a better competitive position and high performance. Theaim of the paper refers to the analyzing of importance and to a way of management with an intellectual capital in hotel companies.