Please use this identifier to cite or link to this item: https://scidar.kg.ac.rs/handle/123456789/18457
Title: Društveni subjekt između Zapada i ćirilice
Authors: Manojlović, Nina
Issue Date: 2019
Abstract: In this paper we analyze newspaper articles dealing with a very specific topic – the opening of a Starbucks in Belgrade. The texts were divided in two groups and analyzed within the general framework of Critical Discourse Analysis. The first part of texts are those announcing the opening of Starbucks, and the second part comprises texts reporting about the event. Both verbal and nonverbal aspects were taken into account, and the results show that very small part of newspaper texts analyzed is about the actual news. Instead, numerous other information found their way into the texts and images. We found two pairs of conflicting image schemas in the newspaper articles – calm vs. crowded and traditional vs. Western values. Every information that is placed in focus, as our results show, is used for infiltration of political context.
URI: https://scidar.kg.ac.rs/handle/123456789/18457
Type: conferenceObject
Appears in Collections:The Faculty of Philology and Arts, Kragujevac (FILUM)

Page views(s)

355

Downloads(s)

17

Files in This Item:
File Description SizeFormat 
M33_2019_Društveni subjekt između Zapada i ćirilice.pdf1.77 MBAdobe PDFThumbnail
View/Open


Items in SCIDAR are protected by copyright, with all rights reserved, unless otherwise indicated.