Contribution Of Urban Tourism In Development Of A Competitive Tourist Product On The Example Of Novi Sad

Abstract

In the paper the authors analyze the tourist offer of the city of Novi Sad with a goal of emphasizing its importance for development for a more intensive development of urban tourism in this destination. Novi Sad is the most visited urban destination in Serbia after Belgrade. Despite possessing developed and good quality tourist offer, Novi Sad´s urban tourist offer is still not developed completely. By introducing new facilities in the urban tourist offer as well as marketing activities it is possible to influence on greater recognizability of Novi Sad as an urban destination, and economic benefits. Based on the results of the analysis of tourist offer of Novi Sad, guidelines for improvement of urban tourist offer on this destination were formed.