An insight into the motivation of young people for staying in the cities of the Republic of Serbia

Abstract

The research subject is the motivation of youth for staying in the cities of the Republic of Serbia. The research sample included 220 respondents aged 18 to 29 years. The purpose of this study is the analysis of push (internal) and pull (external) factors, which motivate young tourists to stay in the cities of the Republic of Serbia. The results of the research showed that the most important push factors, that encourage young tourists to stay in the cities of the Republic of Serbia are hanging out with friends, fun and relaxation. On the other hand, pull factors have been identified, which attract young tourists to stay in cities of our country, and they are: cleanliness and tidiness of the city, good value for money, cultural and historical heritage sites localities and rich gastronomic offer. Based on the analysis of previous theoretical and empirical studies as well as the results of the conducted research, the authors in the conclusion of the paper defined the limitations and guidelines for future research.