Post-covid recovery of the meetings industry in the Republic of Serbia

Abstract

The meetings industry is one of the fastest developing segments of the tourism market and inevitable component of performances achieved on the destination level. The Covid-19 crisis has transformed the way this industry operates, leading to new ways of holding meetings. The aim of the paper is to analyze the effect of the Covid-19 pandemic on meetings’ industry performances of the Republic of Serbia, as well as its post-covid recovery in this country. The results of the analysis showed a decrease in the meetings held in pandemic years, but also a recovery in 2022. Results also showed that holding virtual meetings became the new normal. Moreover, online meetings were the foundation for developing novel approaches for the new future of the meetings industry and special event management.