Please use this identifier to cite or link to this item: https://scidar.kg.ac.rs/handle/123456789/21721
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dc.contributor.authorPavlović Jovanović, Jelena-
dc.contributor.authorFerri, Ane-
dc.date.accessioned2024-12-03T15:32:47Z-
dc.date.available2024-12-03T15:32:47Z-
dc.date.issued2024-
dc.identifier.issn2233-1158en_US
dc.identifier.urihttps://scidar.kg.ac.rs/handle/123456789/21721-
dc.description.abstractIn this paper, we deal with the analysis of Italian culture as a brand in the textbook Chiaro! for A1 level (Alma Edizioni, Florence, 2011). Branding a nation includes various elements from tradition, food, drink, cultural Италијанска култура као бренд у једном уџбенику италијанског језика за А1 ниво518 Ф И Л О Л О Г XV 2024 29 destinations, all the way to elements of everyday culture. Using a qualitative method, we analysed Italian culture as a brand in the first five lessons of the textbook intended for the initial level of Italian language acquisition by adult learners. We established that the brand of Italy and Italian culture is present in the examined lessons. Italian culture as a brand is recognised in geographical locations (sea, mountains), food and drink, fashion, high culture (music, museums), family and socialising. The presentation of Italian culture has primarily a utilitarian function. Occasionally, a ludic-aesthetic function is realied, especially when different beliefs are dealt with. Italian culture as a brand is presented as a traditional, but also as a multicultural country. Each lesson is accompanied by carefully selected questions that aim to awaken associations with Italian culture, to point out the differences between Italian and the student’s culture and to facilitate the student’s communication in a foreign language. A special value of textbooks is a special segment of the lesson devoted to culture, which is located at the end of each thematic unit.en_US
dc.language.isosren_US
dc.publisherUniverzitet u Banjoj Luci, Filološki fakulteten_US
dc.relation.ispartofFilologen_US
dc.subjectItalyen_US
dc.subjectItalian languageen_US
dc.subjectcultureen_US
dc.subjectbranden_US
dc.subjecttextbooken_US
dc.subjectA1 levelen_US
dc.titleITALIJANSKA KULTURA KAO BREND U JEDNOM UDžBENIKU ITALIJANSKOG JEZIKA ZA A1 NIVOen_US
dc.title.alternativeИТАЛИЈАНСКА КУЛТУРА КАО БРЕНД У ЈЕДНОМ УЏБЕНИКУ ИТАЛИЈАНСКОГ ЈЕЗИКА ЗА А1 НИВОen_US
dc.title.alternativeITALIAN CULTURE AS A BRAND IN THE ITALIAN LANGUAGE TEXTBOOK FOR A1 LEVELen_US
dc.typearticleen_US
dc.description.versionPublisheden_US
dc.identifier.doi10.21618/fil2429499pen_US
dc.type.versionPublishedVersionen_US
Appears in Collections:The Faculty of Philology and Arts, Kragujevac (FILUM)

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