IZAZOVI U PRIMENI VEŠTAČKE INTELIGENCIJE U VISOKOM OBRAZOVANjU

Abstract

The application of artificial intelligence in higher education represents one of the key directions of modernization of teaching and administrative processes, both in the world and in Serbia. This article explores the potential and challenges that artificial intelligence brings, with a special focus on the ethical and legal aspects of application in the national context. The paper discusses four basic ethical principles: fairness, transparency, accountability and privacy protection, as well as their application in adaptive learning systems, generative models and analytical platforms for monitoring academic progress. Based on this analysis, recommendations for future development are formulated, including the development of a normative framework, ethical control of generative tools, training of teaching staff and continuous revision of algorithms and data. It was emphasized that the responsible application of artificial intelligence in Serbian higher education can significantly improve the quality of teaching and support for students, while preserving rights and academic integrity, but only if it is accompanied by clear policies, continuous monitoring and compliance with international standards.