VEŠTAČKA INTELIGENCIJA I OSNOVNA PRAVA POTROŠAČA

Abstract

In an era marked by the increasingly widespread use of diverse artificial intelligence systems, the question of their impact on nearly all areas of law has become unavoidable. Artificial intelligence significantly influences consumer law, as well as the realization of fundamental consumer rights. This influence is ambivalent, and whether its positive or negative aspects will prevail largely depends on the readiness of consumer law—and the authorities responsible for its enforcement—to adapt to the changes brought about by the technological revolution.The primary focus of this paper is the analysis of the impact of artificial intelligence on fundamental consumer rights. After a brief overview of several definitions of artificial intelligence and a general assessment of its influence on consumer law, the paper examines the ways in which artificial intelligence affects those fundamental consumer rights that are most susceptible to its influence. These include the right to choose, the right to be informed, and the right to legal protection.