SERBIAN CULTURE AND SERBIAN CULTURAL HERITAGE IN TEACHING SERBIAN AS A FOREIGN LANGUAGE— AN EXAMPLE OF SЕRBIAN CORNER LANGUAGE SCHOOL

Abstract

The paper examines the role of Serbian culture and cultural heritage in the professional activities of the private language school (S)erbian Corner, founded in 2022 in Belgrade. The aim is to analyse how culture is integrated into the school’s promotional and educational practice. Four tasks guided the research: defining the role of culture in promotion and education; analysing its impact on students’ development; identifying modalities of cultural representation; and examining educational materials. The methodology combines a semi-structured interview with the school founder and qualitative content analysis. The findings show that both tangible and intangible cultural heritage are integrated directly and indirectly, and that culture is approached as both high and everyday culture. The results are applicable in teaching Serbian as a foreign language in universities and language schools, offering practical examples for educators and motivation strategies for learners