Please use this identifier to cite or link to this item: https://scidar.kg.ac.rs/handle/123456789/12891
Title: The moderating effects of gender on customer satisfaction and continuance intention in mobile commerce: a UTAUT-based perspective
Authors: Marinković, Veljko
Djordjevic̈ A.
Kalinić, Zoran
Journal: Technology Analysis and Strategic Management
Issue Date: 3-Mar-2020
Abstract: © 2019, © 2019 Informa UK Limited, trading as Taylor & Francis Group. The purpose of the study is to investigate the moderating effects of gender on proposed model relationships. In order to test the moderating effects of gender on the relationships of the model developed, multi-group SEM was applied. Performance expectancy was found to be the strongest predictor of satisfaction and comparative value was identified as the main driver of continuance intention. In addition, significant difference in attitudes between women and men were confirmed in the case of three out of ten effects. The originality of the study is its measurement of the moderating effects of gender on user satisfaction in relation to m-commerce and continuance intentions.
URI: https://scidar.kg.ac.rs/handle/123456789/12891
Type: article
DOI: 10.1080/09537325.2019.1655537
ISSN: 09537325
SCOPUS: 85070813930
Appears in Collections:Faculty of Economics, Kragujevac

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