UPOTREBA ANGLICIZAMA U KREIRANjU MEDIJSKE SLIKE KONZUMERIZMA

Abstract

The way in which information about social phenomena is presented influences the formation of social values, but also the language habits of readers. This paper analyzes the use of anglicisms in the electronic issues of Serbian daily newspapers, weeklies and magazines. By applying linguostylistic and functional-stylistic methods, linguistic means which create the media image of consumerism are examined. In the online issues of Serbian newspapers and magazines, the syntagms shopping center and shopping mall are often used unjustifiably, i.e. they are directly taken from the English language, without adaptation. The names of the important dates of consumerism, Black Friday and Cyber Monday, are also written as in the original or adapted to the Serbian language. However, the ortographic norm of Serbian language is mostly violated, which indirectly affects the literacy of readers and their linguistic habits.