Please use this identifier to cite or link to this item: https://scidar.kg.ac.rs/handle/123456789/14638
Title: Understanding the youth tourists' motivation to attend rural gastronomic festivals in the Republic of Serbia
Authors: Seočanac, Marijana
Journal: Ekonomika poljoprivrede
Issue Date: 2022
Abstract: This study aims to examine the motivation of young tourists to attend gastronomic festivals in rural areas in the Republic of Serbia. In addition, it seeks to find out whether their motivation differs depending on their knowledge of and interest in gastronomy. The research was conducted on a sample of 125 respondents. The collected data was analyzed through the Statistical Package for Social Sciences (SPSS 20), using descriptive statistics, the K-means clustering multivariate grouping technique, and nonparametric statistical procedures (Kruskal-Wallis H test and Mann-Whitney U test). The results have shown that the opportunity to try new and varied foods, as well as enjoying the atmosphere at the festival, are the main motives for young tourists to attend gastronomic festivals in rural areas in the Republic of Serbia. Additionally, it was discovered that the gastronomic motifs of young tourists are different and conditioned by their knowledge of and interest in gastronomy.
URI: https://scidar.kg.ac.rs/handle/123456789/14638
Type: article
DOI: 10.5937/ekoPolj2202455S
ISSN: 0352-3462
Appears in Collections:Faculty of Hotel Management and Tourism, Vrnjačka Banja

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