NEPOŠTENA POSLOVNA PRAKSA U SAVREMENIM USLOVIMA POSLOVANjA

Abstract

After enactment of EU Directive on unfair commercial practices, different forms of unfair and unconscious behaviors of traders have come in the centre of interest of modern legal theory. In the first part of this paper, the author analyzes purpose of existence of prohibition of unfair commercial practices, as well as scope of application of this prohibition,using as a starting point scope of application of Directive on unfair commercial practices. Afterwards the author makes a review of legal regulation of unfair commercial practices in Serbian law, which, modeled on EU law, adopts so called three level approach in the regulation of this institution. Finally, the author points to different forms of realization of consumers’ protection from unfair commercial practices, while special attention has been dedicated to the provisions of Consumer Protection Act on protection of collective interests of consumers.