DRUŠTVENI MEDIJI I POPULISTIČKE POLITIČKE PARTIJE U BOSNI I HERCEGOVINI

Abstract

The paper discusses the problem of social media and populist political parties in Bosnia and Herzegovina. The last couple of decades clearly indicate the undoubted growth of traditional and populist movements, both on the left and on the right side of the political spectrum, both in Europe and in the countries of the region. Bearing in mind the growing importance of social media in the communication of political actors with voters in Europe, as well as the considerable influence of populist political actors on political life in the region, the necessity of a valid critical analysis aimed at clarifying and explaining the transmission of populist views of voters in contemporary society becomes unquestionable. It is of particular importance to focus on the analysis of this issue in Bosnia and Herzegovina, since the challenges created by populism in this country are not only equally present as in the rest of the region, but also significantly less documented.