THE POTENTIALS OF HIGHER CATEGORY HOTELS FOR ORGANIZING WORLD EVENTS: A CASE STUDY OF BELGRADE LUXURY HOTELS

Abstract

The aim of this paper is to explore the potentials of luxury hotels in Belgrade to organize world events. These events include conferences, congresses, seminars and other events that involve a large number of participants. On the basis of the conducted research, the capacities of the congress halls of the hotels with four and five stars in Belgrade were analyzed. The analysis includes 12 hotels of a higher category with more than 100 rooms that have adequate space for organizing world events. The results of the survey have shown that the largest capacities of halls are if the style of sitting is "theater" or "cocktail". The average hall room has 533 seats in the "theater" or 585 seats in "cocktail". Considering 82% of international events in 2018, it can be said that the higher category hotels of in Belgrade have adequate space (hall rooms/venue) for organizing world events of up to 500 participants. For organizing events for more than 1,000 participants, there are "Sava Center"and "Belexpocenter" with the capacity of 4,000 and 2,000 participants respectively.