Response of the Serbian tourism policy creators to the COVID-19 pandemic

Abstract

Tourism policy includes all measures, instruments and mechanisms of direct or indirect state influence on the tourism economy, with the aim of growth and development, improvement of competitiveness and successful positioning of a country's tourism on the international market. Effective and consistent tourism policy in regular, or flexible tourism policy in the period of crisis is a prerequisite for the tourism development. The aim of the paper is to present to the academic community the challenges facing the tourism policy of the Republic of Serbia during the Covid-19 pandemic, but also to propose measures to help and support the development of Serbian tourism in the coming period. By studying the relevant literature and using secondary data in the paper, valid conclusions about the researched issue are drawn.