Potentials of Serbia as medical tourism destination at the international tourism market

Abstract

The aim of this paper is to present specificities and differences of medical tourism destinations on the international tourism market. A special attention is drawn to the analysis of different profiles of demand and their motivations for visiting medical destinations. Work will also highlight the condition of medical tourism in Serbia, especially in Serbian spa centers. Contribution of this study is to provide Serbian spa industry with recommendations for better usage of capacities in order to increase competitiveness on the international tourism market as a medical tourism destination.